Video: Deep Dive: Simplifying Reporting & Data Analytics | Duration: 3356s | Summary: Deep Dive: Simplifying Reporting & Data Analytics

Transcript for "Deep Dive: Simplifying Reporting & Data Analytics": Hello, everyone. Welcome. Welcome. Welcome. Hey, Nayana. How are you doing? I'm doing good. How are you? Doing great. Thank you. Very, very excited to be here. Hopefully, everyone's slowly tuning in. I know that we have lots of folks joining. We're really excited to be coming to you for our very last deep dive series. We've done a series of 6 events this summer that has allowed us to dive into some of the really deep nitty gritty parts of Goldcast, so we hope that you join us for all the series. If you haven't, welcome to your first. We hope that you really enjoy today. I'm Goldcast head of customer experience. I'm my name is Sai. Nayana, do you wanna introduce yourself real quick? Yeah. I'm Nana. I'm, implementation manager in Goldcast. So I'm so excited for this session and hope you guys enjoy the session. Me too. I'll give you a quick sneak peek of what we're gonna be doing today. We'll kick off pretty quickly because we have, a couple different sections. But today's focus is data and analytics. It is such a huge topic. I feel like we could spend hours, do you think, Nayana, working on this and talking about it, and we would never get all the way through. Good to see you guys in the chat. Thank you for saying hi too. Today, we're gonna have a couple different sections. So the first will be a prerecorded demo. With a technical topic like this, we like to give you guys a great resource that is thought through, well put together, and the, I guess, the greatest thing about Goldcast is that we can do things live, or we can do things prerecorded. So we do have that prerecorded video first. It'll walk you through a bunch of different items of how to utilize Goldcast Analytics, customizations you can make, and how to really kinda use the power of your events to keep that value and long term, strategy going, over the days. So we'll do that first. The second section, which is what I'm most excited about, is that Britney, who traditionally hosts these, she's off on an adventure today out of office. She recorded a conversation with our marketing expert here at Goldcast, Lindsay. So we'll play that. Hopefully, it kinda gives you a sneak peek into the marketing mind and how they think about using Goldcast Analytics. And then Nayana and I will do q and a at the end if there is any. So please pop into the q and a if you have any questions throughout the event. Nayana, what did I miss? Anything? No. All good. Okay. Yeah. I'm gonna go ahead and hit play on our video. Please use q and a like we said. Use the chat to share any insights or items that you might need throughout the video, and we'll see you back on stage in a little bit. Thank you. For the first segment of today, we will be covering an overview of the analytics tab inside of an event as well as the report sections located on the far left hand side of the admin panel. And finally, we will be discussing one of the newest features that we have in relation to our report section. Firstly, to navigate to a new event or old event to review the analytic data, you will go to all events in your admin panel and then navigate to past events that have taken place. And I will be using this platform training as our example. To get to the analytics section, you will go to the left hand side of your event and select analytics. Once in the analytics section, you will have a list of data that will populate for you. Starting off first with the event summary page, this page displays the most prominent metrics of your event along with key pieces of data that can be downloaded and shared with your stakeholders. Begins, you will have data relating to registration. So this will be data such as number of registrants, number of companies, the company chart, which will have, a distribution of the number of registrants per distinct company and the registration details such as first name, last name, email address, and any other fields that you may have added in your Goldcast registration form such as UTMs or any other points. You will also have access to all of the magic links of your registrants. Following the conclusion of your event, your registrant data will turn into attendee data. And in the event summary section, you will see information such as number of registrants, number of live attendees, the attendance rate by percentage, total companies that attended, number of on demand attendees if you have turned the on demand feature on for your event, an attendance distribution chart that is going to show, attendees versus registrations in, you will have the company's chart, which will show the distribution of number of registrants per company. Obviously, in this one, we just have 1. And then as we come further down, we will have information like average time spent per session. And then, also, we will have still the registrant data, which I will not scroll down to. You will also have an event summary, which we can see here at the top, which will show all of your attendee registered information, their magic link, and then all of the event attendant status. So who attended live, who came back to watch on demand, who did not attend the event, so on and so forth. You will have your event no shows, and that will cover the, extent of your event summary section. Moving on to the next section in our analytics data, we have got the pre event section. The pre event dashboard is going to give you data that takes place before the event. So here, you will find information like a daily registration count, your event registration details, registration by company, and email domain, as well as user titles. In your engagement analytics dashboard, you will see comprehensive data on all of your event engagement after your event has taken place. So this data is going to include KPIs such as event CTA clicks, if you had a CTA button, total resource clicks, if you added things like documentation or videos, poll submissions if you had that as a engagement tool, questions asked in the q and a portion, resource click distribution if, again, you added any resources and people selected those. You will also have an event call to action click, user wise poll submissions, resource click data, q and a's, and chat messages. Your event call to action clicks and user wise poll submissions will have, email, first name, last name. The poll submissions, if you're doing a multisession event, will have the session name and the poll question and responses from each person. Your resource click data will again show you the email of the person, the name of that person, and the link that they clicked if you would like to do any follow-up. Q and a will show the email, the title, the question that was asked, if it was answered, and then the typed answer if one of your moderators, speakers, or yourself went in and typed a response to that question. And then for your chat messages, you will see, the email, the chat message itself, and then the time that it was sent at. Again, if you're doing a multisession event, you will be able to break this down between public chat, session chat. If you have multiple broadcast sessions, you can also see chat based on session for that session section. And then all of these can be filtered as well as exported if you would like to do so via a CSV or Excel file. In our next section for multi session events, we have our sessions analytics dashboard. This is gonna give you the top level session KPIs, attendee activity, and survey results if that is something that you choose to use during your event. So this will show your audience size by minute, your total audience size, the on demand audience. So, again, if you have that on demand turned on, how many people came back and watched on demand, and then all of those additional engagement tools as discussed. So if people use those, you will see those, and then you will have a conglomerate of attendee activity down below that will show you the activity that took place, the activity context. So for this example, if someone watched on demand, how long they watched for, and then it will also give you their name, email, and then a time stamp of that data. Again, for multisession events only, you will have a booths dashboard. Within that booth dashboard, you will have information that is tracked about your events' booths and how event attendees engaged within those booths. So you will have information like the attendee by domain, which is that email address. You will have CTA clicks if you added that button, how many attendees in total you had, if there were resources added to your booth, the number of clicks, chat messages, if you have the booth chat left on, and then a summary of data. Likewise, for rooms, of course, a lot less data here, but you'll have attendance of those rooms if you had that feature turned on. Again, if you had room chat messages, you will see that here as well, and then that conglomerate of attendee activity, which in a room really just comes down to chat messaging. And then lastly, we come to our email analytics dashboard, and this dashboard is going to cover if you are using Goldcast for your email analytics. So if you are sending emails from Goldcast, then you will see all of the data related to general email traffic and how your event registrants engaged with the elements within your emails, such as links or calendar invitations. So you will have email sending data by percentage. You can break down each email by the type. So as those go out, you can break them out and see deliverability in sending data for each of those individual emails. You will have link clicking data. So if you included an event link, your add to calendar, you will have deliverability and data on that. And then, again, down below, you will have your event email activity, which will show, from when something was delivered or bounced, if that is the case, if that was opened by the person, the email type that they opened, and then their information along with the time stamp. And then if there were any links involved in their email that they opened, it will also show you if a link was clicked. So that is the general summary of our analytics when it comes to a multisession event. I am also going to navigate to a smart event to just go through that dashboard briefly as well. It is slightly different, but not much has changed, and I will make my way there now. Alright. Coming to one of our new smart events, our webinars, you will notice in this event, obviously, everything is a bit more condensed. So So your analytics section is going to be located at the top of the page rather than the side, but it is gonna have much of the same data that you would see in your multi session event. So information such as an event summary, you'll have the pre event dashboard. You will have engagement, which will cover a comprehensive overview of all webinar engagement data. You will have clips, which are gonna track the performance of clips on your on demand page. So if you set up an on demand page following your smart event and then you pull clips into that event from your recent recently passed event, you will see performance on those clips, and that will be populated only after the webinar has gone into that on demand mode. You will have that pre event dashboard as mentioned. You will have session, which will just be a singular session, but it will provide KPIs, attendee activity, survey results if you have used survey results, and then you will have that same email deliverability. So along the same lines, just slightly different in how the analytics will show up. And then lastly, in our analytics before we migrate to reports is going to be our series setup. So in your series analytics, you will have it similar to your multi session event, so that will be on the left hand side. And you will have that same setup of distribution for your analytics. The main difference in your series is that you will have data that covers all of the events that take place. So you will have a series summary that will cover, basically, a centralized report of the performance of all of your events within a series. And then you will have that breakdown, that will provide all of the KPIs on your registrations, your attendees, your attendance rate, your new attendees. And then you will have things like registration sources, where they came from, attendee breakdown, event types if you are using more than one type of event such as virtual or hybrid or in person. It will show you things like the top events. So it will actually do a comparison of data, which is very helpful. Top companies. So if you have companies that signed up for the series and attended multiple, events in that series, you will have that data listed for you. You will also have the most viewed on demand event. So if you set up your series and create on demand post each event, it will collect data on what is most viewed. And then you will, of course, as always, have that event engagement, which will break down all of those different engagement tools available for you. As always, you can download all of these different data points, as a PDF if you would like to complete that action, and then you can also filter those reports. So if you wanna compare certain events in your series, you are fully able to do that and grab that information. So that is the setup of the analytics section of each of our different event types, both multi session, webinar, or smart events, and then our series selection. Next, I am going to migrate to the report section and discuss the 2 different report types and then our newest feature, which is that custom reporting functionality. Starting off in the report section, this is going to be a centralized space to analyze all of your past events hosted through Goldcast. And this is going to allow you to gain valuable insights into that performance and then also help you identify areas of improvement and make data driven decisions for your future events. So this is a great addition to the series feature that we have if you're doing a series style event or even a repeating event where you can compare data across multiple events and measure the effectiveness of things like marketing channels, identify trends across events, get insights into the content that attendees resonate with most, the type of events that they want to attend and speakers that they may or may not prefer. And then you can also identify prospects, that are active in your events so you can follow-up with them for sales or upsell opportunities. Within the cross event reporting dashboard, you are going to be able to filter your report. So you will start up here at the top, and you can select any number of filters that are listed here. So things like, events that took place between x y z time and time. You can do rolling. You can do fixed. You can set up by event name. So if you wanna search a specific name, you can do that. You can also check mark these so you can set up the events that you wanna compare. If there are any tag names, so, things like if it was a demo event, my summer series, if you had another series set up, the company, so if you wanna do it based on which companies attended events. And then lastly, you can also do team with that new Teams feature that we released not too long ago as well if you have that functionality turned on. I do wanna mention as I go through the reports that this is a feature that is given to, pro, premium, and enterprise plans, is not currently available for starter to my knowledge. If you do not have this feature available for your pricing tier and you have not gotten it turned on, you can reach out to your CSM for pricing options, or just to have a discussion about what's included in this dashboard. Once you've set the filters that you would like on that overhead section, you can then, if you would like, download the report, if you wanna just pull it off of Goldcast and, review it there first. You can also go through and separate this data out more. So if you wanna show underlying data, for instance, on this one or, again, do downloads, you can do so here. And this cross event reporting section is going to give you information that you would get in your event, so things like registrations, attendees, attendance rate, unique registrants, unique attendees, new attendees. So you will get that breakdown across the event scope that you set up. And then among the charts, you're going to have things like registration sources, which is going to cover, where people came from to register, such as LinkedIn or Twitter, Google, wherever it may be. But you will set up the if you set up the UTM source parameter, or any UTM parameter, really, that is covering source In terms of your registration data, this chart will collect that information. You will have the attendee breakdown chart, which will break out, how attendees participated. So if you did a virtual event live versus on demand, it will separate that out. If you did hybrid or in person, it will have all of those listed out for you here. Next, we will have event by type. So this is going to show event by type. So, again, that virtual, that hybrid, that in person, you can see that breakdown of your events during that point in time. You can see your most viewed on demand events, so it'll have a collection of that for you. If you have 10 events or more that have taken place, it will also show you that. And then you can also get information on names of viewers, which is really helpful. So, again, you can see not only who is viewing on demand, but who may be registering and then coming back to view that event later or maybe not attending live, to watch that on their own time. You will have your top companies. So, again, the registrants based on those companies. You will have your top events, which is going to cover the number of attendees and average time spent per event as we see by these 2 here, these 3. And then, again, you can position this data source if you would like. You will have event management, which will show your top 100 or however many have taken place, events based on attendance, and then it will also give you a graph of your engagement tools by each of those events as well for comparison. And that will be the extent of the cross event reporting dashboard. All of these are scrollable. Again, you can see underlying data for each column. You can download this if you would like to do so, and then you can place whatever filters that you would like on this particular report as well. Moving over to the ROI reporting dashboard, this report in particular is going to require, 1, that you have a Salesforce integration, and then, 2, that you have Goldcast managed package installed in your Salesforce instance. This was published back in 2023. So you will need to authenticate the Salesforce Sales Cloud app within Goldcast, and then there are detailed instructions that you can find within our help center if you would like to set this up. This dashboard in particular is going to provide you as admins with a clear and easy way to assess your event performance post event. It's gonna provide metrics such as pipeline source, pipeline influence, revenue influence, revenue source, and that is going to be over a time frame. So you can identify highly engaged accounts post event, and then you can pass that information to your sales team to get com you can get better outbound conversations flowing and conversions through your sales team. So within this dashboard, again, the main KPIs that you're gonna have are the ones that I have listed already. Your pipeline influenced is going to cover the total pipeline your events influenced through attendance of leads and contacts from your accounts, which have an opportunity created and an an open state within the selected pipeline filter date range. Your pipeline sourced is going to be attributed to events when one or more of your contacts from an account registers for an event, and then an opportunity is created in Salesforce for that account within the pipeline filter data range. Your revenue influence is going to cover total amount of all opportunities influenced by events and also any close won during that selected filter, date range. And then your revenue source is going to cover all of the app all of the opportunities sourced by events and close won during that date range. Down below, you will have opportunities in the pipeline. So this will pull data from Salesforce that will have all of your opportunities influenced by events during, again, that date range that you set up. It will give you information about things like opportunities, accounts, attendance at the events that you've hosted on Goldcast, who the account owner is from your sales team. And, what's really helpful is that in each row, you can find the data you're looking for in personalized post event follow-up. So if you wanted to drill down, for example, by, a specific event name or series, on an opportunity, you can also find which event this specific account attended. So you wanna see event name and who attended that. And then you can also further drill down by email to find out who specifically within that opportunity attended your event, and you can pass it along to your sales team. You can also download this ROI dashboard. So, again, up here, you can click on those three dots, download this as a PDF, and use that availability. So this is going to be a really helpful report to just allow you to have an understanding of the opportunities that are being influenced based on the events that you are hosting and to get a really clear picture of, how to proceed, what you can adjust to create more success in your opportunities and get more of those closed won, accounts. The last section in reports and the last section of this first segment is going to be our custom reporting section. I do not have this currently turned on in my sandbox account. However, this is a recently released feature. This is available, for free to our enterprise customers. It's included in their package. And then for premium, this is available for an add on. Unfortunately, this is currently not available for our starter and pro plans. However, I do want to highlight what this functionality does because it is just a really amazing comprehensive view of data, and it allows you to find the data that is most important to you so that you're not having to sift through all of the fluff that is within your events. Alright. So I have opened a fresh account that has custom reporting available, and this is what it's going to look like when you open it up. So you have your search section. You have your saved reports, which we'll come back to in just a bit here. When it comes to creating your custom report, you are just going to simply select the data points that you wanna include in your custom reporting. So we have all kinds of data points broken out here that you can check mark that you would like to use. You can sort this a to z if you would like, and you will just simply check mark the fields that you would like to include in your data. And then once you have selected a dataset that you are satisfied with, you will then just hit the go button and give that a moment, And this is going to populate a report for you. So you will see all of the data based on what you selected. So in this case, age, and then we also have poll questions and poll responses. So just an example, again, just to limit the amount of data that is showing up. You can have this as a graph. You can also view this as a table. So if you would like to do that as well, you do have that option. Once you, are satisfied with the data that you see, if this is what you would like to see going forward, if this is a report or worksheet that you would like to continue, pulling for your events or for your, admin panel, you will just want to pin this particular dataset, and then that will save to your reports section. You can also, just as in the other reporting section, show underlying data. You can download this. So if you would like to pull this off, use it for data elsewhere, you can. And then whenever you come back, just, again, very, very important, make sure that you pin this. If you do not pin this and you leave this crop custom reporting section, this will not save for you. You will not be able to find this again. You will need to pin it, and then you can come back, visit your saved reports, and then pull that same data without having to select this every time. Here on the side right here, you can change your visualization. So, however you want that chart to look, you can organize this into a number of different data points, which is phenomenal. You can also edit the tables. So if you would like to rearrange the columns, if you would have a hidden column, you can include that. You can set certain settings around wrapping, density, themes, etcetera. You will have query details, so what you pulled. And then this section here, will be if you want to set an action. So if you want a repeated use case, then you can set that after you have pinned the report that you have set up. So, again, this is available for our enterprise and premium customers, for now, And it is a fantastic reporting feature to allow you to find data easily, sift out the fluff so that you are not having to, go through it every single time you host an event or wanna compare data. And, again, this is just a phenomenal way to organize your information, satisfy your stakeholders, get information to your sales team, so on and so forth. So that covers our reporting and analytics and what each of those sections includes. In the next segment, I will be sitting down with one of our fantastic Goldcast marketers, and she's going to be talking to us specifically about, how this data can best be used from the perspective of a marketer. So please stick around. I am going to let Sai come back on stage and stop talking your ear off, and I will be back with you all shortly. Thank you. Hi, everyone. Thank you so much for watching that video. It's so informative. I know that I personally got quite a refresher on some of those categories, so it's really awesome to have the opportunity to revisit and also learn some really great new things. As Britney said, our next session will be that prerecorded interview with Lindsay. Shout out to Jake for submitting our first q and a. We did get you a written response, but if there's any follow-up you need there, feel free to shoot us over a message and chat or follow-up your CSM directly too. Without further ado, gonna kick off this awesome conversation between Lindsey and Britney. Hi, Lindsey. Thank you for joining me today and sitting down to discuss data and analytics from a marketing perspective. Can you please give everyone a quick introduction of yourself, who you are, how long you've been at Goldcast, anything that would be helpful or relevant to know? Yeah. Thanks for having me here today. I'm Lindsey McGuire. I'm the associate director of content campaigns at Goldcast. I've been here a little over a year, which is kind of wild to think about. I did have one quarter off this year. I had a baby in February. So I guess like 3 fourths of a year if you don't count that in there. But, I oversee all of our content, which includes our blog, our long form guides and ebooks, our webinar strategy, our social media, kind of the whole kit and caboodle, anything that is content based usually is coming from my team and or myself. And excited just to talk about kind of some of the metrics that matter to me and the campaigns that we're running. Yes. Thank you. And it does count, baby or not. So Appreciate that. You have all the wealth of knowledge like you've been here for much longer than that. Okay. So, and my eyes are gonna be shifting so that I have all these questions. Let's start with some basics. When you're hosting a virtual event, what kind of data are you typically tracking regarding attendance? Like, how do you compare registration numbers with actual attendance? Yeah. That's a great question. I'll say one caveat here to think about is the size of your event and the scope of your promotions. Right? So always keep that in mind. Sometimes comparing events is not like apples to apples. It's kind of apples to oranges. So always have that in mind when you're thinking about your event data. So with that caveat aside, some of the most important things that I'm tracking and most probably event marketers I would say are tracking is going to be your total reg amount, so how many people are actually registering for the event. Then your attendance, so how many people from the registrants are attending the actual event. You're probably going to be likely looking at the total gross number of live attendants, but also the percentage of registrants to live attendees, that's super important too to base off. And like I said, it's gonna depend on kind of the scope of your promotions, the scope of your event, and what your goals are for that reg and attendance. I will say baseline as far as reg amounts, about the average we see for our customers across, all industries, is about 30% attendance rate. So that's a good kind of benchmark to keep in mind. But speaking of, we will have a new webinar benchmark report coming out, within the next quarter, so keep your eyes open. Lots of good data there. Oh, nice. Love that. Okay. So 30%. And if you're getting around 30% or above, then you're doing fantastic. Perfect. Awesome. Okay. My next question has to do with during the event. So the type of engagement, attendee engagement that you're tracking, are there specific metrics in terms of, like, what we offer engagement tool wise that you're paying more attention to during events? Yeah. So there's definitely some areas that flag, like, high engagement to me. Definitely chat in general is a good one just to get a general overarching pulse on an event. If your chat has a ton of messages that means people are really engaged with your content. They're taking the time to put a message in there that means they're on that screen, they're not just like listening on the side or just have the window open. So, generally speaking, I always like to get a pulse on, like, how active that chat is. I know that's not on a per person basis, but just the general amount of chats happening. And then kind of going further down that, anyone who's responding to a poll is super valuable both from, like, oh, they're engaged, they're actually activating on this content, but also being able to use that poll, both like the responses in my other marketing channels like sharing on social, sharing through emails, putting into blogs or reports or things like that, but, also, if you are having an event that's more like sales focused or your product or service focused and you have polls that are kind of directly connected into some of the problems and solutions that you offer, that's a great opportunity for your sales team right there. Right? So any of those poll responses, poll answers, can be very helpful as far as data and oversight. And then resource downloads too are a great one or the the docs tab, anything, excuse me, anything you can upload in the docs that people are clicking on is also super helpful to know who is really invested in your content and invested in what you're sharing. And then from a high level perspective, let's say you have 5 items in that docs tab, you can also see which items have the most clicks, so that will tell you a little bit about what resonates the most with your audience. And then, of course, that CTA click button, of course, is another way people can engage, And, again, that one is most likely going to be one that is a lead gen or a demo or a, request more information or, like, something in that realm. So that is probably the the queen or king of all of the intense signals that you can kind of get from that engagement side of the house. Would you say for customers that are doing multi session style events that you would use that same kind of format to gauge, like, session popularity from session to session? Yeah. That's a great question. And you mean in, like, a half day summit style event. Correct? That's kind of like the the landscape there. So when thinking about, like, a larger multi session event, what you're gonna wanna look for is the attendance per percentage rates across all of those and, like, the amount of people. Again, that differentiation of how many people and then the percentage from reg to attendance, that is important to see. So if you have, like normally speaking, you're gonna see the highest attendance in the first one or two sessions, and it'll likely kind of go go down as, like, people are exiting the event for whatever given reason. They might have a call, they might want to be coming back on on demand, something like that. You're gonna see usually an arch like that, but sometimes you might see that there is, like, the 4th or 5th, session in your event has a pop up. And so not pop up, but, like, the your attendance pops up, and that could be a Yeah, exactly. That'll be a great indicator that something about that session really resonated with your audience. So I think getting a scope of those kind of core data points across each session can help you understand what might resonate the most with your audience, what might have, is there a certain way you've positioned something or packaged something or might be the speakers. It's kind of hard to extrapolate sometimes because there are a lot of factors that go into that, but again looking at your attendance, that attendance rate, and then again also those other items that you'd pay attention to in a general webinar. So again how much was the chat popping off? How many questions were asked in q and a? Q and a is a treasure trove of data, and I wish more people used their q and a to its full extent because not even just in the event, the power of that post event too is is wild to me. So That's when it comes to understanding your audience, are you paying attention to any type of, like, demographic data outside of just, like, leads versus customers, etcetera? But are you focusing on any specifics like job titles, locations, industries, any of that information when you're looking at your event data? Yes. For sure. It likely depends on the type of event if I'm really digging that deep down. And, of course, our sales team is usually always looking at that data because that directly correlates to their messaging and who they're prioritizing outreach to and those kind of processes and systems. But for me as a marketer, really what I'm usually looking at when it comes to, like, roles and regions is, for instance, like, next week, we are running a webinar that is specifically for the EU, and the UK area of the world. So when I'm looking at the registration list before the webinar, when I'm looking at the attendees, that were actually at the webinar, I'm gonna take into account like, okay, was our targeting right? Were the channels we went through correct? Because I'll be able to see that if a majority of my participants were from that region. If it ends up that they're all US based and something with my promotions was off, something with my, you know, description of the event was off, like, the way we, you know, promoted it out in the market, something didn't quite hit right because the data is not the right correct audience for me. So again, if you're doing something regionally, that should be attracting a certain area of people, and, of course, you can use your forms to get that data. We can also use enrichment data if you're not asking for all that information, be able to enrich the data to kind of put those things together to see the full picture. And then another, kind of example of when I might be looking more at, titles is Goldcast is part of the AI Marketing Alliance and that is a specific niche group created solely for CMOs and VPs in marketing. And so when we are running those events, we actually use our wait listing feature when people come in that might not have a role that's our ideal fit for that alliance, because it is kind of an application process. All of our smaller workshops are only for alliance members. And so, in that instance, we are very much paying attention to their titles, being sure they're aligning with our ICP because it is a very niche, very specific, you have to be a certain, like, type of role to get the most value out of what we're producing and kind of network we're creating through that alliance. So that's another example of when I would be very particular about looking at my, you know, titles, for instance, for that, event, both, like, before event and post event too. Okay. You mentioned, sales. We talked a little bit about, obviously, the demographics that they're looking at. I wanna pivot a little bit and talk about lead generation. So it's obviously normally a big goal when it comes to sales focused events and really any kind of events because you're always looking to generate leads. How do you track the leads generated from the event? And is there outside of that demographic, are there specific points of data that you collect to evaluate the quality of the leads that you're generating? Oh, that's a that's a really good question. Because I'm more in the content wheelhouse, I don't know if I can accurately, like, 100% answer your question. But I'll say to, like, my extent of that, of course, one big thing for me and my my role, like, I run the top of funnel team. So what we are looking at most importantly when we're reviewing the data is how many net new leads we're generating from the events we're running. So that is usually the kind of guiding light North Star metric that my team is concerned about is, of course, we want to have repeat visitors to our events. That's what builds trust. That's what builds relationships. That's what builds, you know, that bridge from, you know, oh, I don't know anything about Goldcast to, oh, I really like, enjoy, trust Goldcast, and then I might be a Goldcast customer when that day comes. But for me, it's really about looking at who all has come in through that event and what is the split between net new, leads and then who's returning. And we always want the net new to skew on the larger side. And, obviously, a lot of the times, it's not going to be a majority because you are going to be marketing into your marketing base. Of course, we're doing promotions outside of our email list and our owned audience, but generally speaking, a lot of time your own audience is who's gonna get those marketing channels too. So it's kind of a give and a take there. But in my role, I am most concerned on net new leads, and getting fresh people into, like, our events and dissecting kind of what is, the percentage there. And so that is kind of one big thing I take into my strategy. I don't know if that best answered your question. Feel free to ask a follow-up question. No. I I think that that answered it really well. And from the types of events that you run, I think that that is a really helpful answer and probably great for a lot of people that are watching because I think, we deal with a lot of customers in that same kind of wheelhouse. So I I think that was a great answer. If anybody wants further clarification, I'm sure we can get that for them, but I think that was great. Okay. I have just a few more questions. Do you focus much on ROI of your events? Yes. ROI is definitely important. One thing that's nice is that Goldcast does have our kind of ROI reporting built in. So if you are attaching, for instance, Goldcast to Salesforce, you can kind of cross collab those 2 and be able to identify the impact of your events on your revenue, on your ops, on your closed won, all those kind of things. So that definitely plays a role into, you know, what we continue to do, what we pause, what we discontinue. And I'm usually reviewing that data on, like, a quarter to quarter basis because you need enough time for those deals to come through the pipeline, to know what's happening, to know the impacts of your events, especially if you're doing things as part of a series or something that's multi session over a period of time. But, yes, definitely plays a role into the decisions we're making as a go to market team. Because at the end of the day, like, that's what a marketer is meant to do. Right? Like, at the end of the day, we should be creating revenue to some extent and level, and being able to create that pipeline for our sales team to then go forward and close on. So the ROI piece is definitely very important. But, again, giving yourself the time for that strategy to play out and for that information to funnel in, especially if you're a larger enterprise org. I mean, sales cycles can be, like, 6 months, 12 months plus, so that's a lot of time. So also keep that in mind too when you're thinking about that ROI piece. Like you probably aren't going to see immediate ROI unless you have a business model that is like a direct free trial, a freemium, a, you know, demo if you're, you know, if your KPI is around now demos, like, things like that. Definitely, you can source that ROI thread through there. But if you're talking in, like, pipeline and closed won and those kind of things, like, that might take a little bit more time to see that data. Okay. And you actually kind of helped pivot me to my next question around, strategy. Not specific to ROI, but your follow-up strategy. Obviously, we have, you know, our content lab generating content. We have our smart events capability. We have, all of our email follow-up availability as well. When it comes to post event, what data do you use to, inform the follow-up content strategy or, even nurturing campaign that you're going to be using? Yeah. Definitely looking into the data on on demand. Right? Are people watching that content on demand? If they are, how long are they watching it? That kind of data can give you insight into whether it is something to invest more time into as far as, like, driving on demand views, and putting either money, time, effort into, like, an on demand campaign. One thing that's been interesting is I obviously talk to a lot of marketers in my role, and one thing I hear over and over and over again is, like, we just don't have the time and the capacity to focus on post event. It's like we put so much effort into like creating this event and getting the registrants and having that great like live moment, but then the second that it's over, you're like on to the next, right, and on to the next, and on to the next, and on to the next. And so many marketers feel like they almost, like, they have this wish list of, like, all these things I wish I could do with, you know, my post event stuff, but I never can because either I'm a small team or there's the next campaign to do. And I almost wish, like, in marketing teams, we had someone solely focused on on demand content. I think that could be a game changer as far as, like, the post event process and flows because a lot of times they do just, like, get switched on demand and you might send an email it's like, hey, this is available, go watch it, cool, cool, cool, you know. So my recommendation there is, you know, use things like our Content Lab. I mean that can really make you almost like a secondary marketer out of that tool, because then you're taking your source content, which is just one thing I've I've kind of heard over and over again too is, like, the importance of it being your source content in ContentLab. So for anyone who might not know, ContentLab is our AI tool that you can either bring in Goldcast content from, like, your webinars, events, or you can upload your own, media as well from a YouTube link, from a file, from Wistia, all those kind of things. And then you can use that source content to then generate emails, social posts, video clips, takeaways, sales enablement stuff, the it goes on and on and on. But I think when you're talking about the post event process and like how do you make the most out of that, like that is a great tool to use. Like anyone who's a Goldcast customer, you have access to ContentLab. So if you have questions, let me know. I'm happy to tell you about it. But again, going into like the data side of it, I think too again coming back to what I said earlier, dig into those Q and As. Right? Like look at the questions people have, figure out how that can be part of your, post event follow-up, whether it's, you know, your sales team connecting with the people who ask those questions, whether it's packaging some of those questions together in the future as, like, a way to, like, tap into this audience. Like, there's so much power in understanding those topics and those questions. And for instance, Logan at Yext, I just got off a call with him, and they have a strategy where they actually take the questions from a large scale webinar that's more like general topic. Let's just say generically it's about AI. And then usually they don't have enough time to get through all the questions, so they literally take all those questions that you can get inside the analytics portion of your Goldcast account, and they run a secondary event off of that, and it was like a 57% attendance rate, which is wild, and, like, wild stats from those. So, again, the power of that q and a. I know I've already talked about it, but I will always preach the power of your q and a. No. You're you're selling me on the q and a. I want you to bump mine up for more events. I think, honestly, that's all the questions that I have, lined up on my side. Is there anything else that you think would be relevant to know? Yeah. I would say don't sleep on cross event reporting. I think a lot of our customers just do not live in our data reports enough, and there have been some amazing updates done into our reporting functions too. So if you're looking to compare events, whether it's, you know, the events in a series or, like, one event versus another event. Like, the power of our reporting tool is really, really amazing, and you can glean a lot of insights from that very quickly and very easily. And I'll be the first to admit, like, y'all, I'm a content marketer. Okay? Like, I like data, but I'm not, like, a direct response marketer. You know, I'm not a demand gen marketer. So, like, data is not really my first language, I would say. I I'm a writer at heart. But Goldcast, luckily, gives me a lot of tools and accessibility that makes it very easy for me to go in and quickly see what I need to see, find what I need to find. I think the most important thing to keep in mind is just figure out who's engaging with your content and building relationships with those people. And this isn't much of, like, a data point, but just kind of, like, a usage of our tool point. Like, be sure that you give those people attention. Right? Like, if they are spending time in your event, if they're engaging with your event, like, that's of importance. Right? And that means they're bought into the content you're sharing, what you're putting out there. They're built they're buying into your brands. So build relationships with those people, like don't be afraid to like use the DM message. Say like, hey, glad to see you're here. Like, oh, I've seen you at the series 3 times, so glad to see you're back. Like, just be sure you're taking those opportunities that, you know, like, I don't ever want us to just be talking about data, data, data, and number, number, numbers. Right? Like, they're real people and that I think is something very, very important to keep in mind. And again too, like, your events can be powered with LinkedIn, so you can easily find people on LinkedIn. Like, if there are 5 people that you've seen in, like, let's say, like, for instance, Goldcast spotlight events. If I've seen a customer at, like, 2 or 3 of those events, like, I should go connect with them because they're invested in our product or platform, and I should probably be talking to them. So just don't forget that, yes, data is important, the numbers are important, but those relationships are, like, equally as important. I'll get get off my soapbox now. But No. I love that advice. And, obviously, I'm not a marketer, but I have also found that even in just building Goldcast's knowledge base, the power of community, of communication, in really just having those links set up. It is it makes such a difference apart from what you're seeing in your data. And it also adds to your data, when we come back to that, that you're building those relationships because people wanna show up for someone that they know and feel familiarity with and trust the content and and all of those great things. So, great soapbox speech. I I concur. I agree with you a 100%. But thank you again so much for sitting down and talking to me. This was so helpful. Hopefully, this was helpful for our audience as well. And I'm going to kick things back over to Sai. But, Lindsay, thank you so much. Live. Look at me not. I'm muting. Was just asking, what did you think about that conversation? Did you learn much? What what are your hobbies? It was great. It was great talk. Yeah. Yeah. Me too. Well, Lindsay also joined us live. We didn't see any q and a flow in, which is totally fine. I think it was a really detailed conversation. Learned a lot. We only have 3 minutes left, so we just wanna take the last couple moments here to say thank you for joining. Thank you for watching, and this will be available on demand too. So, hopefully, there's some people watching today that ended up joining us on demand in the future too. And is there anything you wanna add? Nothing. Thank you for joining. Yeah. Have a great weekend. Almost Friday. So, yeah, have a great weekend. TGIF. Right? And thank you to Niana for not only hosting today with me, but also for doing the beautiful branding for today's event. So if you like it, hit her up, and she can help you build it too. Thank you. Awesome. Thanks, everybody. Have a great rest of your day.